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‘We doen niet mee aan discounting, we hanteren faire prijzen’. Dat zegt designer Line Nevers Krabbenhoft, de vrouw die Sofacompany mee groot maakt. Het Deense meubelmerk maakt hiermee duidelijk dat klanten er niet moeten aankloppen voor waanzinnige Black Friday deals. Het designlabel zet al jaren in op ecologisch verantwoord ondernemen en daar hoort dit soort koopjesjacht niet bij. Tal van bedrijven, ook in de modewereld, hebben zich dit jaar fel uitgesproken tegen salesconcepten als Black Friday. Ook Filippa K., een bekend modelabel uit Stockholm, weigert mee te doen met het komende koopjesweekend.
